Privacy Policy

1. Introduction

Lopez Law Group PLLC, doing business as Vanguardia Law ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at vanguardialaw.com and intake.vanguardialaw.com (collectively, the "Sites"), use our AI-assisted case review system, or otherwise interact with us.

By using our Sites or submitting information through our intake system, you agree to the terms of this Privacy Policy.

2. Information We Collect

Information You Provide Directly

When you use our AI-assisted case review or contact us, we may collect:

• Personal Identifiers: Full name, email address, phone number, mailing address
• Case Information: Details about your accident or injury, dates, locations, medical treatment, insurance information
• Communication Records: Messages exchanged through our intake system, emails, phone calls, and text messages
• Consent Records: Records of your opt-in consent for SMS/text messaging

Information Collected Automatically

When you visit our Sites, we may automatically collect:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns
• Analytics Data: Google Analytics data including session information, traffic source, and user behavior
• Tracking Parameters: UTM parameters and referral source information used to understand how you found us

3. How We Use Your Information

We use the information we collect to:

• Evaluate your potential legal case and provide legal services
• Communicate with you about your case, including via SMS/text message (with your consent)
• Send appointment reminders and case status updates
• Improve our website and intake system
• Comply with legal obligations and professional ethical duties
• Analyze website traffic and marketing effectiveness through Google Analytics and Google Ads

4. SMS/Text Messaging

If you opt in to receive SMS/text messages from us:

• Program Name: Lopez Law Group Case Communications
• Message Frequency: Message frequency varies. You may receive 1–10 messages related to your case inquiry.
• Message and Data Rates: Message and data rates may apply. Contact your wireless carrier for details about your messaging plan.
• Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message. You will receive a one-time confirmation message. After opting out, you will no longer receive text messages from us.
• Help: For assistance, reply HELP to any message, or contact us at info@lopezlawrgv.com or (956) 904-3644.
• Consent: Your consent to receive SMS/text messages is not a condition of purchasing any goods or services.
• Data Sharing: We will not share your phone number or opt-in information with any third parties for marketing purposes. Your information will only be shared as necessary to provide legal services or as required by law.

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties for marketing purposes. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our website and providing services (e.g., case management software, communication platforms) under strict confidentiality agreements
• Legal Obligations: When required by law, court order, or government regulation
• Professional Duties: As necessary to fulfill our duties as your legal counsel, subject to attorney-client privilege

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal and ethical obligations, resolve disputes, and enforce our agreements. Case-related information may be retained in accordance with applicable statutes of limitations and professional responsibility rules.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal and ethical retention requirements)
• Opt out of SMS/text messaging at any time by replying STOP

9. Third-Party Services

Our Sites may use third-party services including:

• Google Analytics for website traffic analysis
• Google Ads for advertising and conversion tracking
• Twilio for SMS/text messaging services
• CasePeer for case management

These third-party services have their own privacy policies governing the use of your information.

10. Children's Privacy

Our Sites and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Lopez Law Group PLLC d/b/a Vanguardia Law
Email: info@lopezlawrgv.com
Phone: (956) 904-3644
Website: https://vanguardialaw.com